Text is King

Talking on the phone?  Ain’t nobody got time for that! Your customers want to engage with your business through text.  In an eBook published by Podium, they explain why texting is vital to your business: 

It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers want to use messaging when communicating with a business.

One of the main reasons consumers prefer texting is that it’s easier and less intrusive than other communication channels, and because it’s asynchronous, you don’t have to worry about waiting to connect. The message just goes through and each party can reply when it’s convenient for them. This can save valuable time that had previously been spent playing phone tag.

Businesses that aren’t providing their current and potential customers the ability to interact via text message run the risk of driving them to the competition.” 

The auto retail industry is no exception–your customers want to hear from you, and they want to receive a text message! They don’t want to wait on hold or get bounced around from the front desk to the back desk and eventually to their adviser, while listening to some out-of-date hold music–why is the music always so bad? Your customers want a personal, concise text message that meets their needs. 

Our customers, auto retail dealerships, use Auto Labs’ SophiCX customer experience platform for appointment reminders, scheduling and marketing. They leverage SophiCX, to automatically text or email customers in conversational, two-way communication. 

Don’t be afraid to use text messaging or AI to engage your customers–it is very personal and highly effective. Our appointment reminder and scheduling campaigns handle roughly 90% of all customer communication while maintaining high show rates. Imagine what reducing your outbound call volume by 90% could do for your staff and your bottom line. They could use that extra time to focus on revenue generating activities. 

Speaking of revenue generating activities. Many of our customers use SophiCX as a marketing platform. Recall’s are one of the most profitable marketing campaigns. In less than two months, one of our customers generated $99,246 in additional revenue from text message based recall campaigns. One dealership alone scheduled 102 additional appointments and saw a $55,000 increase in revenue in just two weeks–and this was during the COVID-19 pandemic!

$99,246 Revenue

But texting isn’t enough. You need a smart, artificial intelligence virtual assistant to help reduce the workload on your staff. And you need marketing messaging that is flexible and custom to your dealership and customers–there is not a one-size-fits all to communication.  SophiCX is your virtual assistant for the front lines.